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COLOR CHARM Demi-Permanent Dark Violet Brown 3VV

Hair Color
DEMI-PERMANENT VIBRANT COLORS AS CREATIVE AS YOU ARE New Wella® colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.* Featuring Shea Butter, our formula is gentle...
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Free In-Store Returns
Free Gift with Purchase



New Wella® colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*

Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella® ColorCharm® Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.** 

With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we’ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.

We give you the color to be a boss in gloss. Create With Confidence.

*vs. permanent color
**depending on your hair type


  1. Mix 1 part (2oz.) Wella® colorcharm Demi-Permanent to 2 parts (4oz.) 10 volume Wella® colorcharm Developer in a non-metal bowl or bottle.
  2. Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
  3. Let the color develop for 20 minutes without heat.
  4. Rinse the color out of the hair until water runs clear, shampoo and condition.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). PLEASE NOTE: Due to the hygienic nature we do not provide refunds or exchanges on clippers, trimmers or brushes. All the speciality products come with a one year warranty for all manufacturing defects. In case your purchased item became defective or for whatever reason you are not completely satisfied with it, we recommend to address the manufacturer for replacement.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.


We can ship to virtually any address across Canada. When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page. The shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

PLEASE NOTE: Due to the COVID-19 outbreak the express delivery option is currently unavailable at checkout. All orders are being shipped via Canpar standard delivery service, which usually takes anywhere between 3-7 business days depending on your location.

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