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IT'S A 10

IT'S A 10

Over 20 years in the making, It's A 10 has become the "go-to" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.

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IT'S A 10 Blonde Leave-In
Sale
New

IT'S A 10 Blonde Leave-In

IT'S A 10

$28.00 $22.40 20% off

IT'S A 10 Blow Dry Gloss Leave-In
Sale
New

IT'S A 10 Blow Dry Gloss Leave-In

IT'S A 10

$35.00 $28.00 20% off

IT'S A 10 Blow Dry H2O Shield
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New

IT'S A 10 Blow Dry H2O Shield

IT'S A 10

$42.00 $33.60 20% off

IT'S A 10 Clear Leave-In
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New

IT'S A 10 Clear Leave-In

IT'S A 10

$36.00 $28.80 20% off

IT'S A 10 Coily Curl Cream
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New

IT'S A 10 Coily Curl Cream

IT'S A 10

$34.50 $27.60 20% off

IT'S A 10 Coily Gelled Oil
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New

IT'S A 10 Coily Gelled Oil

IT'S A 10

$30.00 $24.00 20% off

IT'S A 10 Coily Leave-In
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New

IT'S A 10 Coily Leave-In

IT'S A 10

from $27.20 Up to 20% off

2 sizes
  • 4oz
  • 10oz
IT'S A 10 Coily Mask
Sale
New

IT'S A 10 Coily Mask

IT'S A 10

from $44.00 Up to 20% off

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Coily Moisture Cream
Sale
New

IT'S A 10 Coily Moisture Cream

IT'S A 10

$39.00 $31.20 20% off

IT'S A 10 Coily Shampoo
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New

IT'S A 10 Coily Shampoo

IT'S A 10

from $31.20 Up to 20% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Keratin Conditioner
Sale
New

IT'S A 10 Keratin Conditioner

IT'S A 10

from $14.40 Up to 20% off

3 sizes
  • 5oz
  • 17oz
  • 2oz
IT'S A 10 Keratin Leave-In
Sale
New

IT'S A 10 Keratin Leave-In

IT'S A 10

from $16.00 Up to 20% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Keratin Miracle Oil Plus
Sale
New

IT'S A 10 Keratin Miracle Oil Plus

IT'S A 10

$38.00 $30.40 20% off

IT'S A 10 Keratin Potion Plus Leave-In
Sale
New

IT'S A 10 Keratin Potion Plus Leave-In

IT'S A 10

$27.00 $21.60 20% off

IT'S A 10 Keratin Shampoo
Sale
New

IT'S A 10 Keratin Shampoo

IT'S A 10

from $14.40 Up to 20% off

3 sizes
  • 10oz
  • 32oz
  • 2oz
IT'S A 10 Keratin Super Hold Finishing Spray
Sale
New

IT'S A 10 Keratin Super Hold Finishing Spray

IT'S A 10

$28.00 $22.40 20% off

IT'S A 10 Keratin Try Me Trio
Sale
New

IT'S A 10 Keratin Try Me Trio

IT'S A 10

$39.00 $31.20 20% off

IT'S A 10 Miracle Daily Conditioner
Sale
New

IT'S A 10 Miracle Daily Conditioner

IT'S A 10

from $28.00 Up to 20% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Miracle Fragrance Free Leave-In
Sale
New

IT'S A 10 Miracle Fragrance Free Leave-In

IT'S A 10

$28.00 $22.40 20% off

IT'S A 10 Miracle Hair Mask
Sale
New

IT'S A 10 Miracle Hair Mask

IT'S A 10

from $39.20 Up to 20% off

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Miracle Shampoo
Sale
New

IT'S A 10 Miracle Shampoo

IT'S A 10

from $27.20 Up to 20% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Potion Conditioner
Sale
New

IT'S A 10 Potion Conditioner

IT'S A 10

$35.00 $28.00 20% off

IT'S A 10 Potion Hair Mask
Sale
New

IT'S A 10 Potion Hair Mask

IT'S A 10

$49.00 $39.20 20% off

IT'S A 10 Potion Leave-In
Sale
New

IT'S A 10 Potion Leave-In

IT'S A 10

from $14.40 Up to 20% off

2 sizes
  • 4oz
  • 2oz
IT'S A 10 Potion Shampoo
Sale
New

IT'S A 10 Potion Shampoo

IT'S A 10

$34.00 $27.20 20% off

IT'S A 10 Potion Styling Potion
Sale
New

IT'S A 10 Potion Styling Potion

IT'S A 10

from $14.40 Up to 20% off

2 sizes
  • 4.5oz
  • 1.5oz
IT'S A 10 Scalp Restore Leave-In
Sale
New

IT'S A 10 Scalp Restore Leave-In

IT'S A 10

$35.00 $28.00 20% off

IT'S A 10 Silk Express Leave-In
Sale
New

IT'S A 10 Silk Express Leave-In

IT'S A 10

from $24.80 Up to 20% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Silk Express Smoothing Balm
Sale
New

IT'S A 10 Silk Express Smoothing Balm

IT'S A 10

$30.00 $24.00 20% off

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