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IT'S A 10

IT'S A 10

Over 20 years in the making, It's A 10 has become the "go-to" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.

31 Results

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IT'S A 10 Blonde Leave-In
New

IT'S A 10 Blonde Leave-In

IT'S A 10

$28.00

IT'S A 10 Blow Dry Gloss Leave-In
New

IT'S A 10 Blow Dry Gloss Leave-In

IT'S A 10

$35.00

IT'S A 10 Blow Dry H2O Shield
New

IT'S A 10 Blow Dry H2O Shield

IT'S A 10

$42.00

IT'S A 10 Clear Leave-In
New

IT'S A 10 Clear Leave-In

IT'S A 10

$36.00

IT'S A 10 Coily Curl Cream
New

IT'S A 10 Coily Curl Cream

IT'S A 10

$34.50

IT'S A 10 Coily Gelled Oil
New

IT'S A 10 Coily Gelled Oil

IT'S A 10

$30.00

IT'S A 10 Coily Leave-In
New

IT'S A 10 Coily Leave-In

IT'S A 10

from $34.00

2 sizes
  • 4oz
  • 10oz
IT'S A 10 Coily Mask
New

IT'S A 10 Coily Mask

IT'S A 10

from $55.00

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Coily Moisture Cream
New

IT'S A 10 Coily Moisture Cream

IT'S A 10

$39.00

IT'S A 10 Coily Shampoo
New

IT'S A 10 Coily Shampoo

IT'S A 10

from $39.00

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Keratin Conditioner
New

IT'S A 10 Keratin Conditioner

IT'S A 10

from $18.00

3 sizes
  • 5oz
  • 17oz
  • 2oz
IT'S A 10 Keratin Leave-In
New

IT'S A 10 Keratin Leave-In

IT'S A 10

from $20.00

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Keratin Miracle Oil Plus
New

IT'S A 10 Keratin Miracle Oil Plus

IT'S A 10

$38.00

IT'S A 10 Keratin Potion Plus Leave-In
New

IT'S A 10 Keratin Potion Plus Leave-In

IT'S A 10

$27.00

IT'S A 10 Keratin Shampoo
New

IT'S A 10 Keratin Shampoo

IT'S A 10

from $18.00

3 sizes
  • 10oz
  • 32oz
  • 2oz
IT'S A 10 Keratin Super Hold Finishing Spray
New

IT'S A 10 Keratin Super Hold Finishing Spray

IT'S A 10

$28.00

IT'S A 10 Keratin Try Me Trio
New

IT'S A 10 Keratin Try Me Trio

IT'S A 10

$39.00

IT'S A 10 Lite Leave-In
New

IT'S A 10 Lite Leave-In

IT'S A 10

from $18.00

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Miracle Daily Conditioner
New

IT'S A 10 Miracle Daily Conditioner

IT'S A 10

from $35.00

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Miracle Fragrance Free Leave-In
New

IT'S A 10 Miracle Fragrance Free Leave-In

IT'S A 10

$28.00

IT'S A 10 Miracle Hair Mask
New

IT'S A 10 Miracle Hair Mask

IT'S A 10

from $49.00

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Miracle Leave-In
New

IT'S A 10 Miracle Leave-In

IT'S A 10

from $18.00

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Miracle Shampoo
New

IT'S A 10 Miracle Shampoo

IT'S A 10

from $34.00

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Potion Conditioner
New

IT'S A 10 Potion Conditioner

IT'S A 10

$35.00

IT'S A 10 Potion Hair Mask
New

IT'S A 10 Potion Hair Mask

IT'S A 10

$49.00

IT'S A 10 Potion Leave-In
New

IT'S A 10 Potion Leave-In

IT'S A 10

from $18.00

2 sizes
  • 4oz
  • 2oz
IT'S A 10 Potion Shampoo
New

IT'S A 10 Potion Shampoo

IT'S A 10

$34.00

IT'S A 10 Potion Styling Potion
New

IT'S A 10 Potion Styling Potion

IT'S A 10

from $18.00

2 sizes
  • 4.5oz
  • 1.5oz
IT'S A 10 Scalp Restore Leave-In
New

IT'S A 10 Scalp Restore Leave-In

IT'S A 10

$35.00

IT'S A 10 Silk Express Leave-In
New

IT'S A 10 Silk Express Leave-In

IT'S A 10

from $31.00

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Silk Express Smoothing Balm
New

IT'S A 10 Silk Express Smoothing Balm

IT'S A 10

$30.00

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