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IT'S A 10

IT'S A 10

Over 20 years in the making, It's A 10 has become the "go-to" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.

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IT'S A 10 Blonde Leave-In
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New

IT'S A 10 Blonde Leave-In

IT'S A 10

$28.00 $23.80 15% off

IT'S A 10 Blow Dry Gloss Leave-In
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New

IT'S A 10 Blow Dry Gloss Leave-In

IT'S A 10

$35.00 $29.75 15% off

IT'S A 10 Blow Dry H2O Shield
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IT'S A 10 Blow Dry H2O Shield

IT'S A 10

$42.00 $35.70 15% off

IT'S A 10 Clear Leave-In
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IT'S A 10 Clear Leave-In

IT'S A 10

$36.00 $30.60 15% off

IT'S A 10 Coily Curl Cream
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New

IT'S A 10 Coily Curl Cream

IT'S A 10

$34.50 $29.32 15% off

IT'S A 10 Coily Gelled Oil
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New

IT'S A 10 Coily Gelled Oil

IT'S A 10

$30.00 $25.50 15% off

IT'S A 10 Coily Leave-In
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New

IT'S A 10 Coily Leave-In

IT'S A 10

from $28.90 Up to 15% off

2 sizes
  • 4oz
  • 10oz
IT'S A 10 Coily Mask
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New

IT'S A 10 Coily Mask

IT'S A 10

from $46.75 Up to 15% off

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Coily Moisture Cream
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New

IT'S A 10 Coily Moisture Cream

IT'S A 10

$39.00 $33.15 15% off

IT'S A 10 Coily Shampoo
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IT'S A 10 Coily Shampoo

IT'S A 10

from $33.15 Up to 15% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Keratin Conditioner
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New

IT'S A 10 Keratin Conditioner

IT'S A 10

from $15.30 Up to 15% off

3 sizes
  • 5oz
  • 17oz
  • 2oz
IT'S A 10 Keratin Leave-In
Sale
New

IT'S A 10 Keratin Leave-In

IT'S A 10

from $17.00 Up to 15% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Keratin Miracle Oil Plus
Sale
New

IT'S A 10 Keratin Miracle Oil Plus

IT'S A 10

$38.00 $32.30 15% off

IT'S A 10 Keratin Potion Plus Leave-In
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New

IT'S A 10 Keratin Potion Plus Leave-In

IT'S A 10

$27.00 $22.95 15% off

IT'S A 10 Keratin Shampoo
Sale
New

IT'S A 10 Keratin Shampoo

IT'S A 10

from $15.30 Up to 15% off

3 sizes
  • 10oz
  • 32oz
  • 2oz
IT'S A 10 Keratin Super Hold Finishing Spray
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New

IT'S A 10 Keratin Super Hold Finishing Spray

IT'S A 10

$28.00 $23.80 15% off

IT'S A 10 Keratin Try Me Trio
Sale
New

IT'S A 10 Keratin Try Me Trio

IT'S A 10

$39.00 $33.15 15% off

IT'S A 10 Lite Leave-In
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New

IT'S A 10 Lite Leave-In

IT'S A 10

from $15.30 Up to 15% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Miracle Daily Conditioner
Sale
New

IT'S A 10 Miracle Daily Conditioner

IT'S A 10

from $29.75 Up to 15% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Miracle Fragrance Free Leave-In
Sale
New

IT'S A 10 Miracle Fragrance Free Leave-In

IT'S A 10

$28.00 $23.80 15% off

IT'S A 10 Miracle Hair Mask
Sale
New

IT'S A 10 Miracle Hair Mask

IT'S A 10

from $41.65 Up to 15% off

2 sizes
  • 8oz
  • 17.5oz
IT'S A 10 Miracle Leave-In
Sale
New

IT'S A 10 Miracle Leave-In

IT'S A 10

from $15.30 Up to 15% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Miracle Shampoo
Sale
New

IT'S A 10 Miracle Shampoo

IT'S A 10

from $28.90 Up to 15% off

2 sizes
  • 10oz
  • 32oz
IT'S A 10 Potion Conditioner
Sale
New

IT'S A 10 Potion Conditioner

IT'S A 10

$35.00 $29.75 15% off

IT'S A 10 Potion Hair Mask
Sale
New

IT'S A 10 Potion Hair Mask

IT'S A 10

$49.00 $41.65 15% off

IT'S A 10 Potion Leave-In
Sale
New

IT'S A 10 Potion Leave-In

IT'S A 10

from $15.30 Up to 15% off

2 sizes
  • 4oz
  • 2oz
IT'S A 10 Potion Shampoo
Sale
New

IT'S A 10 Potion Shampoo

IT'S A 10

$34.00 $28.90 15% off

IT'S A 10 Potion Styling Potion
Sale
New

IT'S A 10 Potion Styling Potion

IT'S A 10

from $15.30 Up to 15% off

2 sizes
  • 4.5oz
  • 1.5oz
IT'S A 10 Scalp Restore Leave-In
Sale
New

IT'S A 10 Scalp Restore Leave-In

IT'S A 10

$35.00 $29.75 15% off

IT'S A 10 Silk Express Leave-In
Sale
New

IT'S A 10 Silk Express Leave-In

IT'S A 10

from $26.35 Up to 15% off

3 sizes
  • 4oz
  • 10oz
  • 2oz
IT'S A 10 Silk Express Smoothing Balm
Sale
New

IT'S A 10 Silk Express Smoothing Balm

IT'S A 10

$30.00 $25.50 15% off

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