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Jennifer Arsenault

JUNE 12, 2023

TWISTS AND CURLS: Quidad’s Award-Winning Hair Care Products Are The Talk Of The Town

It all started with a Lebanese immigrant — Quidad Wise, in 1984. Wise, a curly-haired hairstylist, opened her first salon in New York City that was, and continues to be, dedicated to curls. 

Her passion for curls led her down the path of immense success, as she spent years perfecting hairstyling techniques such as ‘Carve and Slice’ and ‘Rake and Shake,’ followed by hairstyling professionals the world over.  

"Quidad has 3 flagship salons worldwide and offers certified courses to aspiring stylists passionate about embracing curly hair."

From her tutorials behind the chair to fashion shows, Wise always had one mantra, which became the central tenet of her brand Quidad — Let Curls be Curls. Over the last 3 decades, the brand has produced professional-quality, award-winning formulas through a range of curly hair care products for every type — loose, tight, waves, and more. 

Quidad has 3 flagship salons worldwide and offers certified courses to aspiring stylists passionate about embracing curly hair. Quidad’s products range from shampoos, moisturizers, conditions, and more made from the finest ingredients and botanicals. 

Let’s take a look at some of their best-selling hair care products. 

OUIDAD Heat & Humidity Gel - Stronger Hold

Long hours in the sun making your tresses frizzy? 

Try the Advanced Climate Control® Heat & Humidity Gel – Stronger Hold. It is crafted with Quidad’s signature, high-performance Anti-Frizz Nano Technology™ with sericin — a protein derived from silk, wheat protein, and styling polymers that leave hair feeling strong, and nourished, with a lasting crunch-free finish that locks in moisture. This cruelty-free hair gel works excellently on color-treated curls and has a special UV filter that protects from the scorching heat. 

Apply this gel with Wise’s signature Rake & Shake technique for the best results. Create a parting in your hair and rake a small amount of the humidity gel through each section. Then, shake your hair to create the curls — air- or blow-dry with a diffuser. 

OUIDAD Detangling Heat Spray

Looking for that magical mix to detangle your curls? Look no further — the Detangling Heat Spray by Quidad is the perfect leave-in formula that gently detangles curly hair and primes it for heat styling. 

Infused with a blend of natural oils consisting of grapeseed, sweet almond, macadamia nut, coconut, argan, and safflower and the brand’s signature Anti-Frizz Nano Technology™ with sericin, you can now enjoy healthy, moisturized curls with a defined luminous shine. 

OUIDAD Defrizzing Shampoo

If your hair keeps getting frizzy, we’ve got you covered. The Advanced Climate Control® Defrizzing Shampoo is our go-to for preventing frizz. Powered by Quidad’s signature botanical ingredients, advanced hair care technology, and sulfate-free formula, the shampoo penetrates the molecules of the hair and revitalizes it, leaving a lasting sheen. 

Fortified with shea butter, murumuru butter, and ceramides, the shampoo gently lathers and cleanses hair while retaining essential oils and nutrients. It has a crisp floral scent and is perfect for all types of hair and curls.

OUIDAD Frizz-Fighting Touch-Up Balm

Need that mid-week lift to shine ahead of an important meeting? Quidad’s Frizz-Fighting Touch-Up Balm is packed with natural ingredients such as moisturizing butter — shea and murumuru, and oils — a blend of coconut, avocado, castor, argan, and safflower, that carefully repair damaged curls and keeps frizz at bay. 

Ideal for use on dry curls between wash days, the balm is also laced with a UV filter that locks in the nutrients in your hair and protects it from heat and damage. 

OUIDAD Defrizzing Conditioner

Creamy and nourishing — are two words to describe the Defrizzing Conditioner by Quidad. With summer on the horizon, you can now flaunt your curls with confidence and style as you please without worrying about frizz. 

Infused with ceramides, the conditioner blocks out humidity, effectively locks in moisture, and enhances the natural texture of your tresses, giving them a noticeable lift and luxurious shine. The paraben- and cruelty-free hair care product leaves your hair smelling amazing, with hints of rose, mandarin orange, and lemon. 

OUIDAD Restore + Revive Bi-Phase

Need that hair lift between washes? Try Quidad’s Restore + Revive Bi-Phrase, a refreshing spray that revitalizes your curl patterns, eliminates frizz, and transforms your tresses and your appearance. The hydrating mist is a magical concoction of mongongo, grapeseed, and meadowfoam seed oils that leave hair soft with a redefined shine and style. 

Shake and apply the solution to your hair, crunching your curls to give them a curly pattern. With base notes of violet, peach, plum, jasmine, lily of the valley, rose, marine, ozone, watery, and apple, this spray gives your tresses a fresh scent. 

OUIDAD Frizz-Fighting Hydrating Mask

Preventing frizz before it even happens is now a possibility! Quidad’s Advanced Climate Control® Frizz-Fighting Hydrating Mask is a deeply moisturizing curly hair treatment packed with the highest quality ingredients and botanicals. 

The hydrating mask is an ultra-rich hair care solution formulated with softening mango seed butter, nourishing vitamin C, plus nutrient-packed castor and babassu oils that leave lasting moisturization and the scent of Verbena, Green Ivy, Melon, and Blue Agave on your tresses. 

For best results, pat dry your hair after a shower to remove excess water. Apply the hydrating mask from the middle of your hair to the ends with a wide-tooth comb. Let it rest for 3-5 minutes, and rinse. 


Quidad, with its innovative approach to addressing the unique needs of curly hair, has not only established itself as a prominent player in the hair care industry but has also fostered a community of empowered women embracing their natural curls. 

Its salon-grade, professional-quality, and nutrient-based hair care products have consistently risen to the top as some of the most preferred solutions for women with curls and whorls. The brand combines science-backed formulations with a deep understanding of diverse curl patterns. 

With their continued dedication to caring for curly hair of all types and textures, Quidad has revolutionized the way curly hair is nurtured and celebrated, leaving a lasting impact on the world of hair care.