A revolutionary formula thanks to the presence of new substances such as Guar Gum which, in colouring, conditioning and conveys the absorption of dye pigment and oils in the hair fiber. The result is a bright, silky hair, totally regenerated. A light shampoo after rinsing the dye cream and the hair is extraordinarily detached and smooth to the comb, very soft to the touch, without the addition of specific post-coloring products thanks to the presence, even in the shampoo, of vegetable keratin repairing the hair structure. Ideal for perfectly covering white hair or to renew your look. The hair color is intense, lively, naturally beautiful, in line with the latest fashion trends.