Notre blog

Not all beauty brands have the power to rewire the way society thinks. Back when women were expected to steer clear of radical changes in their looks and lifestyles, Clairol encouraged them...

Colorproof, one of the most trusted hair care brands when it comes to color-treated hair solutions, understands this. Founded in 2012, its creator, Jim Markham, through his cutting-edge approach to...

It all started with a Lebanese immigrant — Quidad Wise, in 1984. Wise, a curly-haired hairstylist, opened her first salon in New York City that was, and continues to be,...

Backed with over 140 years of wisdom and hairstyling experience, Wella has emerged as an innovative global leader in the beauty industry. The brand's rich history can be traced back...

With vegan and plant-based living on the rise, the industry has experienced a massive boom. Figures produced by The Vegan Society demonstrated an impressive 360% increase in the number of...

When it comes to hair care, there are a plethora of brands available in the market. However, not all of them provide the desired results. One brand that has been...

Despite being founded in the ‘90s in New York, Biolage’s hair care products are perfect for today's busy women. It brought salon-grade hair care products to homes. And as its...

If you’ve heard about the haircare brand Matrix, you’ll agree it’s more than just a brand; it’s a hair care experience. The brand truly lives up to its name, offering a...