Jennifer Arsenault
AUGUST 10, 2023
Colorproof: A Brand That’s Cutting-Edge, Clean, and Caring!
While you may be forgiven for thinking a hair color change is simply for masking those pesky greys, there is actually much more to it. Many use a hair color change to jazz up their look or their moods. And for many others, a hair color change is not simply about aesthetics but also a form of self-expression.
Colorproof, one of the most trusted hair care brands when it comes to color-treated hair solutions, understands this. Founded in 2012, its creator, Jim Markham, through his cutting-edge approach to colored hair care, became an industry authority. Combining his expertise with his entrepreneurship, he made the Colorproof brand synonymous with superior haircare technology and innovative, clean ingredients.
Chemistry and Creativity
Colorproof has a wide range of game-changing products celebrating color, diversity, and individuality. The best thing about the brand is its collaborative character that brings together scientific and creative minds. It works with ingredient manufacturers, industry-leading stylists, and chemists to develop sophisticated, award-winning, clean formulas that stylists and their clients trust and connect strongly with.
Ideology, Ingredients, Industry Leadership
Colorproof is rooted in groundbreaking ideas, with its founder being a known brand himself- through the Markham Method and Markham Products. He is recognized as a pioneer in hair care products- specifically for formulations that effectively optimize color-treated hair’s luster, texture, and strength by using organic, non-toxic ingredients.
The brand’s proprietary Advanced ColorLast System is a result of this focused pursuit of excellence and continuous research. ColorLast has a three-pronged approach to hair care: Repair, Preserve, and Protect.
Its Protein Power Complex combines the potent properties of Amaranth and Pea Proteins to nourish and restore your hair’s youthful brilliance. Another key ingredient is palm, which sustains the color’s sheen and intensity while thoroughly cleansing the hair.
This system also provides maximum protection against sun damage and harsh elements that affect the color’s luminosity. The leave-on styling products also come with thermal protection to shield each hair strand from the damaging effects of heat application during styling and outdoor exposure.
Pro-Curated Product Bundles
Colorproof has a cult following that has stayed loyal to the brand because they’ve experienced its products in action. The brand also has a tailored approach that provides customized offerings to buyers based on their specific needs and goals.
We have curated exclusive bundled products that synergize and maximize benefits for each hair strand to power up your hair care game. Make these essentials part of your mane-tenance arsenal to keep your color-treated tresses looking their best!
Volume and Vitality
Limp, thinning hair prematurely ages you. To combat this, cleanse and condition with the Colorproof Volume Shampoo and Colorproof Volume Conditioner in a way that breathes life and bounce into your hair without weighing it down! Developed with the proprietary Advanced ColorLast System, PGA peptide, saw palmetto, volumizing polymers, and coconut for the ultimate bouncy and youthful-looking hair.
Volumize and hydrate your locks without the heavy feel with this power duo.
Defy Dryness
Dryness debases hair color treatment due to a lack of moisture, resulting in stiffness, weakness, dullness, and fading. Bring back your hair color’s vigor, luster, and sheen with this trifecta of moisturizing formula: Colorproof Moisture Shampoo, Colorproof Moisture Conditioner, and Colorproof Moisture Masque to combat hair dryness, brittleness, dullness, and washed out hair color.
Experience the superior coaction of the Advanced ColorLast System’s proteins and antioxidants, Hyaluronic Acid, Pro-vitamin B5 Panthenol, Geranium, Argan Oil, and Shea butter working on each hair shaft from roots to ends, infusing an oasis of moisture and nourishment.
A-lister Hair in Minutes
Whether for a date night, a girl boss meeting, or just a weekend hangout with the girls, your mane game should be full of life! With this bundle, all issues are fixed. Transform oily, unwashed, flat, dry, brittle, fragile, and dull hair and color with the Colorproof Powder Fix Spray, Volume Blow Dry Spray, and Lift It Mousse.
This trio hair combo is like a magic wand that works wonders when you need a transformation!
Cleaner Scalp, Fuller-Looking Hair
Hidden from plain view are dead skin cells, build-ups, and impurities in the scalp that impede hair growth and vitality. This results in flat and thinned-out hair that looks aged and undernourished.
This hair-thickening bundle zeroes in on these problems to get them out of the way of hair fullness, wellness, and color longevity.
The Colorproof Biorepair Thicken Shampoo and Colorproof Biorepair Thicken Conditioner dream team deep clean, energize, exfoliate, and condition hair and scalp to nourish the scalp, stimulate hair growth, repair weak strands, and enhance volume. The result? Fuller-looking, youthful, and vibrant hair. It also extends the vibrant color treatment of your hair.
Its powerhouse ingredients include the Advanced ColorLast system proteins and antioxidants, Alpha Hydroxy Acid, Phyto-CP Complex, Biotin and Copper Peptides, Phytonutrients, and Vitamins extracted from nature.
Maximum hydration with hair repair and strengthening properties provide extra nourishment for parched hair prone to breakage.
This powerful hair masque adds luster and shine with its Advanced Color Last System proteins and antioxidants, Hyaluronic Acid, Pro-Vitamin B5 Panthenol, and Shea Butter. These ingredients work together to permeate hair shafts - from roots to ends- with nourishing moisture that does not leave the hair feeling either greasy or heavy.
It provides rich hydration and protection to keep your hair's color, texture, and strength intact.
Noticeably thicker, smooth, and shiny hair doesn’t just happen, especially for those struggling with weak, thin, and lackluster hair. The Colorproof Volume Blow Dry Spray gives you that bouncy, blow-out look as it plumps each hair strand with its heat-activated properties.
It enhances hair volume and density with a lasting hold and a soft finish - none of the stiff-looking and rough hair with volume that easily wears out before the party is over!
This Good Housekeeping Magazine’s Best Volumizing Hair Spray has been making a lot of manes happy with its color-enhancing formulation. It’s also easy to use. Simply spray on clean, damp hair and style as desired!
Your hair may seem lifeless, but this two-step, fast-acting formula can breathe life back into it with a reboot system that happens instantly.
First, it treats and lifts hair’s cuticle, allowing ingredients to penetrate for moisture, strength, and repair. Next, it seals and smooths the cuticle to lock in moisture and coat the strand with a protective, glossing seal.
It works from deep within to the surface for a 360-degree treatment. To use:
STEP 1: Apply like a conditioner on clean, damp hair and rinse.
STEP 2: Apply from roots to ends and rinse immediately.
The Masque’s active ingredients include the Advanced Color Last System proteins and antioxidants, Moringa Seed Oil, Shea Butter, and Ceramides.
